UPDATED: September 17, 2017
- The information that we collect
- How we use the information we collect
- How we may share the information with third parties
- The security of your information
CONSUMER PRIVACY NOTICE
Information We Collect
What We Collect Online
We collect certain “Personal Information” (as defined below) about you when you provide it to us while using the Website or other online resources, including social media resources and mobile applications. For example, you may provide us with this information when you fill out an online application for membership or request for services, or when you respond to a survey. “Personal Information” includes (a) contact information (such as your name, address, email address and telephone number), (b) demographic information (such as age, date of birth, gender and marital status) and (c) information related to your transactions with us (such as payment histories, account balances, credit card numbers, driver’s license numbers, VIN numbers, insurance policy numbers and utilization of Roadside Assistance). For each visitor to our Website, our web server automatically collects the visitor’s IP address. We also collect non-personally identifiable information about visitors’ web activity and equipment. This information includes the operating system a visitor is using, the date and time the user visited the Website, referring URLs (what website the visitor came from), Internet service provider, browser type, device identifier, and information on the pages that visitors’ access or visit. Most non-personally identifiable information is collected via cookies or other analysis technologies, and is discussed in greater detail below under “Cookies and Interest-Based Advertising.”
What We Collect Offline
We may also obtain information about you when you interact with us outside of our website, such as in person, over the phone or by mail, text or email. For example, we may obtain Personal Information from you when you provide it to us by filling out applications or other forms, apply for AAA Club Alliance products and services or submit contest or sweepstakes entries or survey responses. When calling 800-AAA-HELP (800-222-4357), your location may be obtained to route your call to the nearest AAA Roadside Assistance Center. We may also obtain Personal Information about you from third parties, including information about products or services you may have purchased through another AAA club organization, our affiliates or businesses that provide special offers or services to AAA members. For example, if you rent a car through AAA Club Alliance’s arrangement with Hertz, we may be provided with Personal Information regarding your rental. In addition, data we receive from third-party providers helps us verify information you have given us or to add demographic or other information to help us better understand your potential needs for additional products or services. We may combine information that we receive about you from our Website with information we receive about you from offline sources.
How We May Use Information
We may use the information we collect (including Personal Information) individually or combine it with other information to generate aggregate statistical information. When we aggregate information it does not identify you personally. The primary uses of the information include:
- To provide products and services you have requested or are entitled to receive as a member;
- To operate, improve and personalize the products and services we offer, and to give you a more consistent and personalized experience when interacting with us online and offline;
- For customer service, security, to detect fraud or illegal activities, and/or for archival and backup purposes in connection with the provision of the Website and our products and services;
- To send or have third parties send marketing materials and communications to you about products and services we think may be of interest to you;
- To communicate with you, or respond to your inquiries, including through email;
- To perform market research via surveys to better serve your needs and to improve the effectiveness of our Website, your member experience, our various types of communications, advertising campaigns, and/or promotional activities;
- To show online advertisements that are more relevant to your interests;
- To cooperate with law enforcement or other regulatory agency activities;
- To otherwise conduct business.
How We May Share Information
We may share and disclose information including Personal Information as described at the time information is collected or as follows:
With Our Affiliates and Certain Non-Affiliated Companies
We may share information about you, including Personal Information, with our affiliated companies, other AAA clubs, AAA National organization, preferred travel partners, companies that offer our members discounts through the AAA Discounts and Rewards Program, and other non-affiliated companies that provide goods, services and member benefits to you. We only share your information in this way to offer you products and services that may meet your interests and needs and to effect transactions that you authorize or request. The companies outside our own affiliates are permitted to use this information to promote their products and services to you and are not permitted to share your information or to use it for any other purpose without our specific consent. We are not liable for the privacy policies of such non-affiliated companies.
With Our Service Providers
We share information, including Personal Information, with our service providers so that they can perform the functions for which we engage them (such as Website hosting and data analyses). We may share information as needed to operate the Website and other aspects of our business.
For Legal Purposes
We also may share information that we collect to enforce our rights, protect our property or protect the rights, property or safety of others, or as needed to support external auditing, compliance and corporate governance functions. We will disclose information, including Personal Information, as we deem necessary to respond to a subpoena, governmental request or other legal or regulatory process or to comply with reporting and other legal requirements.
We may transfer information, including your Personal Information, in connection with our, or any of our affiliates’ participation in (in each case whether in whole or in part) a merger, sale, acquisition or other change of ownership or control by or of us or any affiliated company.
Security of Your Information
We utilize industry standard internal security practices to safeguard the information we have about you. We use administrative, technical and physical safeguards designed to restrict access to all of your Personal Information and account information to those AAA Club Alliance employees or service providers who need to know that information in order to serve you. However, the security of information transmitted through the Internet or via e-mail or other means, can never be guaranteed. We are not responsible for any interception or interruption of any communications through the Internet or for changes to or losses of data. Users of the Website are responsible for maintaining the security of any password, user ID or other form of authentication involved in obtaining access to password protected or secure areas of the Website. You should recognize that your use of the Internet and the Website is solely at your own risk. If any breach of security is suspected we may suspend your use of any of the Website, or other systems, without notice, to protect you and your data while we investigate the issue. Access to and use of password-protected and/or secure areas of any of the Website or other systems is restricted to authorized users only. Unauthorized access to such areas is prohibited.
Emails and Text Messages
We try to strike a balance between the security of your Personal Information and account information and your convenience. We note that we may send you an e-mail or a text message in unencrypted form (i.e. instantly readable) because many of our members and customers are unable to access encrypted (i.e. coded) e-mails or texts. This means that such message, if misrouted or intercepted, could be read more easily than encrypted messages. For this reason, please do not include confidential information, such as your credit card number or account passwords, in any unencrypted e-mail or text you send to us.
On our Website, you may be able to choose to use a send or share service to send information from the Website to someone else. In such case we will ask you for information such as their email address as well as your name and email address. The information you provide will be used to send a single message by us on your behalf. This information will not be collected or stored for any additional purpose. By providing us with this information you affirm that you are entitled to provide it to us.
We may also enable you to post content to social networking sites (e.g. Facebook). If you choose to do this you acknowledge that you are responsible for your use of a social networking site. We are not responsible for the availability or accuracy of such social networking sites or your use of such sites. You also should not include any confidential information in any post you make to a public area of a third party social network page, especially since any such posting immediately becomes public.
Linking From AAA.com to other Websites
We do not knowingly collect or maintain Personal Information from any person under the age of thirteen. No parts of our Services are directed to or designed to attract anyone under the age of thirteen.
We use “cookies” or “web beacons” (also called “clear GIFs” or “pixel tags”) to obtain certain types of information when your web browser accesses our Website.
What are cookies? Cookies are small pieces of information that a website transfers to your computer’s hard drive for record keeping and other purposes. Cookies make navigating the Web easier for you by saving your registration, passwords and preferences while you’re at the Website. By using cookies, we can serve you better since they help us understand what information interests you.
We also use clear gif tracking images on some of our pages and in our HTML e-mails that we send you to determine open rates.
What to do if you do not want cookies used:
and follow the simple opt-out process. If you decline cookies, you may have difficulty navigating our Website, which could adversely impact your AAA online experience. A couple of important notes about this opt-out tool: (1) it includes all the advertising networks that we may work with, and many advertising networks that we do not work with, and (2) it may rely on cookies (called “Opt-out Cookies”) to ensure that a given advertising network does not collect information about you. An explanation of how Opt-out Cookies work can be found on www.aboutads.info. If you use different equipment, change web browsers or delete these Opt-out Cookies from your computer, you will need to perform the opt-out task again. Visitors desiring to prevent data from being collected by Google Analytics may use the opt-out browser add-on https://tools.google.com/dlpage/gaoptout/ developed by Google for this purpose.
Do Not Track Features:
Under California’s “Shine the Light” law, California residents who provide Personal Information to us in obtaining products or services for personal, family or household use are entitled to request and obtain from us once a calendar year information about certain types of information we may share with other businesses for their own direct marketing uses and a list of all third parties to whom Personal Information was disclosed. To make such a request, please send an email to firstname.lastname@example.org and include the phrase “California Privacy Request” in the subject line, and provide us with your name, address and email address. We will respond to you within 30 days of receiving such a request. Please be aware that not all Personal Information sharing is covered by the “Shine the Light” requirements and only information on covered sharing will be included in our response.
If you are a member and want to update or modify your Personal Information, please go to My Account or contact Member Services at 866-636-2377.
If you want to opt out of receiving future emails, mailings, or telephone calls, please go to AAA.com/optout.
AAA Club Alliance Inc.
One River Place
Wilmington, DE 19801
Attn: Legal Department—Privacy